Nick Clegg contextual word scores

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The previous post looked to analyse what words were in context with Nick Clegg in a graphical manner. This analysis will take this one step further and show the actual scores for each word against Nick Clegg in our analysis, over the two TV debates and for the BBC Have Your Say discussion forum data and also the Telegraph online comments.

The first table below shows the analysis for the BBC Have your say data after the first TV debate. This mirrors the analysis seen previously with the word 'won' and 'well' appearing at the top of the list with high scores. The scores drop off fairly quickly however, indicating that the other words found have a low contextual score with Nick Clegg.

well	120
came	110
debate	87
had	80
won	72
did	70
very	66
other	64
has	60
think	54
will	48
would	44
good	38
top	34
night	34
two	32
people	28
party	22
can	20
lose	20
vote	20
get	18
far	18
three	16
thought	16

The analysis for the Telegraph data shows a similar story:

won	22
debate	20
other	14
talks	8
then	8
political	8
reform	8
easy	8
candidates	8
talk	8
choice	8
tory	8
candidate	8
walk	8
incumbent	8
relatively	8
expose	8
outmaneuver	8
mere	8
road	8
blocks	8
refuses	8

This time the word 'won' is the first in the list, with a high score, and the majority of other words dropping off quickly.

The analysis for the data after the second TV debate is slightly different. Here the words that are most commonly in context with Nick Clegg are fairly neutral, indicating that there is no strong theme emerging, and the remaining words although a mixture of positive and negative concepts all have a relatively low context score.

debate	44
last	36
thought	30
would	28
were	19
week	17
other	14
did	13
make	12
issues	12
audience	12
sky	12
very	10
common	10
constantly	9
leaders	9
notice	9
camera	9
passion	9
spoke	9
serious	9
bias	9

This is repeated for the Telegraph data shown below:

debate	38
stronger	18
came	18
people	16
bad	16
mind	16
prime	16
seeing	16
tonight	16
watch	16
stage	16
action	16
minister	16
2nd	16
caring	16
smiled	16
figure	16
weblink	16
amazingly	16

Here it can be seen that the scores are all relatively low and also that there are not many words coming through the analysis. This is due to the fact that the focus of comments on the Telegraph site in particular were on David Cameron and not Nick Clegg.

Trends can be seen to develop even in these two rather limited data sets. The word 'won' is at the top of both the BBC and Telegraph lists after the first debate with a score of 0.14 and 0.27 respectively. After the second debate this score drops to 0.03 on the BBC forum and does not even appear in the Telegraph data (effectively a score of 0).

As we collect more data we will be able to track and assess more emerging trends in public opinion.

We will continue this analysis and with more data feeds in the coming days and for the other party leaders.

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