Thursday, 22 April 2010

2nd TV debate which party leader's character was slated?

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After the second of three Prime Minsterial TV Debates viewers expressed opinions on the BBCs Have Your Say discussion forum. Our sentiment analysis represents over 375 immediate comments on Gordon Brown and Labour Party, David Cameron and Conservative Party and Nick Clegg and Liberal Democrats. We shall post an update tommorow with more comments analysed.

For this piece of analysis, we looked to see how closely in context the various party leaders were to a number of key words (chosen by us). The higher the score, the closer in context the particular leader.

We will continue this analysis over the coming days, by analysing online discussions on the three leaders, and therefore show how trends are forming in the days running up to the election.

Leaders context to corruption

Election Trends answers ongoing questions of the publics popularity towards political parties and their leaders, the public perception of the character of the party leaders, and public confidence in the political parties. Election Trends presents ongoing daily election updates on existing topics, with special feature topics.

To discover more detail about the opinion of your target market, or more detail on these particular election topics and words. Please contact Jayne at Election Trends:

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Election Trends delivers sentiment opinion analysis from digital data sources. Election Trends is a brand of Emiore, a Digital Opinion Trend Consultancy.

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