Wednesday, 21 April 2010

Political party leader - negative public opinion - sentiment analysis

After the first of three Prime Minsterial TV Debates viewers expressed opinions on the BBCs Have Your Say discussion forum. Our sentiment analysis represents over 1500 comments on Gordon Brown and Labour Party, David Cameron and Conservative Party and Nick Clegg and Liberal Democrats.

For this piece of analysis, we looked to see how closely in context the various party leaders were to a number of key words (chosen by us). The higher the score, the closer in context the particular leader.

Interestingly, Gordon Brown comes out the best, perhaps reflecting the good personal performance that he gave in this this first TV debate. It also perhaps shows that the criticism of Gordon Brown after the debate is focussed on his policies and not his character traits.

David Cameron scores the highest meaning that he is closest in context to these negative words. Nick Clegg also scored quite highly showing a slight polarisation of opinion - although he won the debate there were also a significant minority who did not like him.

We will continue this analysis over the coming days, by analysing online discussions on the three leaders, and therefore show how trends are forming in the days running up to the election.

Negative public opinion

Election Trends answers ongoing questions of the publics popularity towards political parties and their leaders, the public perception of the character of the party leaders, and public confidence in the political parties. Election Trends presents ongoing daily election updates on existing topics, with special feature topics.

To discover more detail about the opinion of your target market, or more detail on these particular election topics and words. Please contact Jayne at Election Trends:

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Election Trends delivers sentiment opinion analysis from digital data sources. Election Trends is a brand of Emiore, a Digital Opinion Trend Consultancy.

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