Wednesday, 21 April 2010

Public opinion of political party corruption - sentiment analysis

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After the first of three Prime Minsterial TV Debates viewers expressed opinions on the BBCs Have Your Say discussion forum. Our sentiment analysis represents over 1500 comments on Gordon Brown and Labour Party, David Cameron and Conservative Party and Nick Clegg and Liberal Democrats.

For this piece of analysis, we looked to see how closely in context the various party leaders were to a number of relevant key words (chosen by us) that were focussed on the issues of corruption (words like corrupt, scandal, expenses). The higher the score, the closer in context the particular leader is to these words in the discussion forum. This means that a higher score indicates that the party leader is closer in context to corruption views on MPs and parliament in general.

Here again we see how Nick Clegg has scored exceptionally well, with his score very low in comparison to the other two leaders, whose scores are virtually identical. This reflects well the public opinion that neither Labour nor the Conservatives can be trusted in terms of cleaning up parliament, which was a strong issue for Nick Clegg in the first Leaders debate. It would seem from this analysis at least that Nick Clegg was successful in showing that he was different from the two other parties on this particular issue.

This analysis demonstrates how the words used by the public immediately after the debate can be analysed using a quantitative analysis of the public's opinion based on what they actually say.

Pessimistic view of party

We will continue this analysis over the coming days, by analysing online discussions on the three leaders, and therefore show how trends are forming in the days running up to the election.

Election Trends answers ongoing questions of: the publics popularity towards political parties and their leaders, the public perception of the character of the party leaders, and public confidence in the political parties. Election Trends presents ongoing daily election updates on existing topics, with special feature topics.

To discover more detail about the opinion of your target market, or more detail on these particular election topics and words. Please contact Jayne at Election Trends:

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Election Trends delivers sentiment analysis from digital opinion sources. Election Trends is a brand of Emiore Trends, a digital opinion research and trend analysis consultancy.

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